The 3 C’s – Complete, Current and Correct! Some solid tips to turn the power of the app in your favor:
1) Ensure that all applications are complete and there are no unanswered questions.
2) Don’t complete this year’s app using the answers from last year’s app.
3) Whenever possible, complete the application face to face with the prospect, asking them the questions exactly as they appear and accurately noting their response on the application.
After completing the application, request that the prospect/customer review it to ensure you have accurately stated the exposure. Then have them sign it. By mandating and enforcing these requirements, the power of the application is now in your favor.