ARTICLES LIBRARY

Communication Skills: Shut Up and Sell

Contrary to popular belief, to be a successful salesperson, it doesn’t matter how much you know about your product or service.  It also doesn’t matter how much of an industry expert y

Oh, What a Tangled Website We Weave

Online sites that tout insurance brokers’ services are great sources of information for Web-savvy policyholders. They can also be goldmines for less welcome visitors: plaintiffs’ lawyers

Avoiding E&O: Stay Within Your Strengths

In most professions the generalist, the so-called "jack of all trades," has become an endangered species. TV's kindly general practitioner, Dr. Marcus Welby, who could treat everything from a hangnai

Coverage placed with Insolvent Insurers

COVERAGE PLACED WITH INSOLVENT INSURERS:  ARE BROKERS TO BLAME?  It’s no secret in the industry that the pricing cycle for property/casualty insurance has be

Defending the Insurance Agent

Defending the Insurance Agent:  What's so "Special" about it?  It used to be much easier to classify insurance “brokers” and “agents,” as they were distinguished

More Claims from Chinese Drywall

Just When You Thought It Was Safe To Close Out Those Claims: The 2004-2005 Hurricanes and the Chinese Drywall Dilemma             First-party insurance professi

Sales Goals in a tough Economy

 Making your sales goals in a good year is one thing, but attaining them in a difficult year is an entirely different challenge.   Putting aside the common cliché that when times are tough

Lessons from the Trenches–Part 1: Problems Insurance Intermediaries Face in Professional Liability

The author regularly represents insurance agents and brokers in professional liability and related claims. In many years in handling such claims for broker and agents, including representi

Position Yourself as a Leader

  It’s been said that to be a successful agent, not only do your listening skills have to be great, but your closing skills have to be even better.  However, I believe that

Rules For Small Business Success

1.   Hire the person - don’t fill the job  - Far too many people are hired to fill a position and as a result intellectual talent which can make a difference in any company i

33 Sales Tips

These sales tips are reprinted from the sales training tip emails Mark Hunter sends out to thousands of subscribers every week for no charge.  Sign up to receive these emails here. 1. Early M

10 Tips to Driving Your Business Using Your

Every time you have contact with a customer you should:   1. Uncover a new driver – either personal or business.   2. Reinforce a current driver with a new supporting fact.

Disruptive Selling

One of the new marketing trends is “disruptive selling.” This is defined as any marketing strategy that is bold enough, unique enough or enough out of the ordinary to c

Quit Being A Salesperson

Many sales are lost because of “sales.” To be successful in this profession requires listening to the customer. Unfortunately as salespeople, we often hear so many differe

10 Tips to Improve Your Negotiations

 Always make sure you know what the other party is really looking for. Don't allow yourself to get sidetracked by the other party. Keep the conversation on the issues being negotiated. Seek to

Selling with Your Personality

  Everyone can sell a policy if the premium is cheap enough or if what is being sold is something people can’t live without.  However, for the vast majority of us, neither of

Learn, Teach, Sell Yourself to More Sales

This article is an excerpt from one of the many sales training programs dealing with consultative selling delivered by Mark Hunter, The Sales Hunter. Every sales call you make needs to include the

Your Customer is Lying…Did You Catch It?

As much as we hate to admit it, at one time or another, we’ve all been lied to.  Sometimes the lie is exposed quickly and sometimes it takes awhile to surface.  In sales,

Negotiating the Don'ts Unless You Want to Lose

Don’t give variables without receiving concessions back. Don’t create precedents.  Think of the long term. Don’t negotiate on areas

Negotiating the Do's to Win

Negotiation is the process of discussing ways to find a bigger solution for both sides. Aim high. Understand who has the power and how you’ll counter it. Negotiate with

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