By Mark Hunter, aEURoeThe Sales HunteraEUR?
Sites like LinkedIn, Facebook, Twitter and others can be powerful tools to help you prospect more effectively.
In my new book coming out this September, aEURoeHigh-Profit Prospecting,aEUR? I share insights every salesperson needs to know.
Here are 5 mistakes far too many salespeople make with social media:
- Thinking that because theyaEUR(TM)re a new connection, you the right to sell to them now.
ItaEUR(TM)s called aEURoesocial mediaaEUR? for a reason. Be social first and then after youaEUR(TM)ve developed a relationship, begin to explore needs they might have.
- Sending out group messages, making bold claims of how you can help.
Nothing irritates people more than being one of 100 people receiving the same message about what you have to offer and how wonderful it is. If you canaEUR(TM)t personalize your message, donaEUR(TM)t send it!
- Posting content you feel is appropriate, but may very well be a turn off to others.
IaEUR(TM)m amazed at the number of salespeople who will post on a site about how theyaEUR(TM)r having to go to some aEURoebackwardsaEUR? or aEURoedumpyaEUR? city to make a sales call. Remember, the city you think is backwards or a dump is home to the customer with whom youaEUR(TM)re meeting.
- Not having a robust profile.
Even if you donaEUR(TM)t use social media to prospect, your prospects and others are using the web to check you out. Failing to have as robust a profile as possible is no different than showing up for an important business meeting looking like you just crawled out from under a rock.
- Playing the short game.
Just because you joined a social media group doesnaEUR(TM)t mean you now have an open invitation to sell to others. Your first step is to establish yourself and become part of the discussion. You want to be seen as a member of value.
Over the coming weeks, IaEUR(TM)ll be sharing insights on how to use social media effectively in the sales and prospecting process. Be sure to stay tuned also for news and special offers coming out in the coming weeks with regard to my new book, aEURoeHigh-Profit Prospecting.aEUR?
For additional information, please contact Mark at
mark@thesaleshunter.com or (
402)445-2110
